Lumen Skin
Bare Faced
(
Influence, Press relations
)
The launch of a skincare line built on one idea: show skin as it really is.
( Insight )
Beauty feeds were full of filters, and audiences had quietly stopped believing any of it.
( The idea )
Twenty creators posted the same unedited morning selfie for thirty days, with their routine and nothing else.
( Results )
The first batch sold out in nine days, and the launch made two national beauty award shortlists.
( In numbers )
9
days to sell out
20
creators, zero filters
2
award shortlists
Next project