Fondation Clair
Read Aloud
(
Influence, Social
)
A campaign that got parents reading to their children again, by letting the children pick the reader.
( Insight )
Parents knew reading aloud mattered. They just felt they did it badly.
( The idea )
Children chose their favourite creators, who filmed themselves reading badly: laughing, losing their place and carrying on anyway.
( Results )
More than 9,000 parents shared their own bedtime clips, and the foundation’s library programme doubled its sign-ups.
( In numbers )
9k
parent videos shared
2×
library sign-ups
64
creators involved
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