Musée des Docks
Open Late
(
Events, Press relations
)
Late-night openings that brought a younger crowd to a museum most people walked straight past.
( Insight )
The collection was wonderful. The opening hours were built for tourists and school trips.
( The idea )
Every first Thursday the museum stayed open until midnight, with a guest curator, a DJ in the sculpture hall and one room lit only by torchlight.
( Results )
Evening attendance overtook daytime visits within four months, and the city has since borrowed the format.
( In numbers )
4
months to overtake daytime visits
38%
first-time visitors
26
sold-out evenings
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