Rail Nord
Platform Sessions
(
Events, Influence
)
A summer of surprise concerts on station platforms, to make the train feel like the start of the trip rather than the wait before it.
( Insight )
Young travellers saw rail as the slow, sensible option. Nobody posts about a platform.
( The idea )
Twelve unannounced sets by rising artists, played between departures in six stations, filmed and released the same evening with each artist’s own community.
( Results )
Bookings to festival towns rose 18% over the summer, and brand mentions among under-30s tripled.
( In numbers )
12
surprise concerts
+18%
festival-route bookings
3×
mentions among under-30s
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